Declan is a quintessential entrepreneur – he has an insurgent mindset that allows him to take risks and change the status quo. He’s also a constant student of business who is striving to adjust with the shifting sands of journalism, press, and social media. An egoless professional who makes friends wherever he operates. Given his transAtlantic relationships, Dec seamlessly bridges the gap that the pond creates between the US and UK. I want to thank him and Waters Communications for the hard work and dedication.
CHAIRMAN & CEO
Managing PR for fast-growing, meritocratic, highly-technical organizations run by really smart people is a hard job. It requires the right amount of art and science skills.When you add driven journalists who are looking for sensationalistic headlines instead of substance, it only gets worse. Very few people have the right stuff to make this happen. Declan is definitely one of the very few blessed with the right attitude, network and work ethics to thrive in such an environment.
Declan and Sarah were an amazing team for me at Datrium. Declan provided us with amazing media relations—his vast network generated excellent coverage for both announcement as well as more challenging non-announcement coverage. Sarah rocked analyst relations, setting up both face to face and phone-based tours and keeping the analysts informed of our latest developments. Although Waters Communications is a relatively new firm—don’t be fooled. Declan and Sarah are veterans who bring years and years of tier 1 experience—love them.
VP OF MARKETING
Our experience with Waters Communications has been excellent! The team has been invaluable in helping us launch our brand, establish our position as a thought leader, and positively influence the press and analyst communities. Most importantly, we share a common philosophy grounded in hard work and integrity, but we don't take ourselves too seriously.
CHIEF MARKETING OFFICER
Declan is a superb PR strategist and practitioner. Under his leadership at Touchdown PR, we’re already seeing the value of his market knowledge and second-to-none media contacts. I would highly recommend Declan to partners in the Scale Computing partner ecosystem.
I had the pleasure of working with Declan at WekaIO. As the account leader who led our company launch, Declan did a superb job as a strategist and tactician. He has great insight into technology and understands how to spin “technical speak” into a simple market message. We had a great launch under his guidance and the results are pouring in with a 4x increase in web traffic and many highly targeted in-bound enquiries. Declan has fostered great relationships with the press and analysts and works tirelessly to get the story.
I've had the pleasure of doing business development work with Declan as he launches Waters Communications. I've found Declan to possess a superior knowledge of enterprise IT from both a marketing and communications perspective. As I've asked marketing and communications executives about Declan, I've received nothing but the highest praise. I look forward to deepening our business relationship and would recommend Declan for your communications and PR needs
IT STRATEGY & CONTENT MARKETING
I worked with Declan and his team at Big Switch Networks to help position and launch our networking solution for the leading hyperconverged storage players. Declan's extensive rolodex, proactive outreach, and creativity helped us to exceed our launch goals. I highly recommend working with Waters Communications, particularly for storage related PR.
CHIEF MARKETING OFFICER
When it came to launching our new company, we turned to Declan Waters and his team for a winning plan. Declan helped us successfully launch our brand and cranked up the momentum to create the market buzz we were looking for as a new company. Declan created a great team and he drove the plan forward which was a critically important key to success. Declan’s relationships, know-how and results oriented style have made him a very valued long term partner
CHIEF EXECUTIVE OFFICER
Declan is a damn good PR person.
Essential to his role is the fact that he is very well connected, and he certainly is. He is well known and well-liked by his peers and journalists. Declan was always keenly coming up with ideas, and was one of the first to embrace social media, taking the lead on it at VMware. Additionally, having worked for both agencies and vendors brings a balanced approach to his work which plays out well.
VP & CHIEF TECHNOLOGY OFFICER