SERVICES

We offer a full range of services, and we can do everything you'd expect an agency to deliver.

But more importantly we'll be strategic, not just tactical.

We're creative and develop thoughtful new content and ideas based on the sum of our deep technical and market knowledge.

 

We're also purposeful, developing campaigns that drive a more proactive PR agenda, because we consider at the outset how to leverage coverage as more than a single hit.

And, we'll shoot for results that dovetail with your bigger marketing initiatives - ensuring that sales teams, product managers and C-suite stakeholders all tangibly benefit from PR.

CORPORATE & TECHNICAL MESSAGING

 

Everything grows from messaging. We're already focused on your technology niche and understand the market, so we offer a head-start for firms ready to take a trip through the discovery process, identify audiences and developing targeted messaging – right from the elevator pitch through to prospect account-based messaging.

MEDIA RELATIONS

 

If you're starting from ground zero, lean on our relationships to get you going. If you're more advanced, we'll develop relationships that drive the quality of coverage, not just the quantity. As your media relations needs evolve, we're there to support you. We have ex-journalists on staff, and we also deliver granular media training programs tailored to your unique needs.

ANALYST RELATIONS

 

Driving for third-party validation from the analyst community is a complex journey. From brokering initial relationships, via building consensus using structured AR programs, to high quality recognition in reports - and even advocacy - we have the experience to take you there.

CONTENT CREATION

 

We have technical brains, market chops and copy writing skills. All come together so that we can help you talk with your targets. We create blog posts, feature articles, white and lite papers, data sheets and even prospect education and nurture copy.

IPOs

 

Planning for an IPO requires intense strategizing, messaging, training and flawless execution. This team successfully brought all of these elements together for Nutanix, one of the biggest IPOs in 2016.  We’ve also led strategy for many other listings, including Tintri and Wix. This senior team can navigate you through the process and timeline.

COMMUNITY AND SOCIAL MEDIA

 

We cut through the social media noise by being highly targeted, strategic rather than opportunistic, and by producing measurable, granular results. Whether it's about brand recognition, journalist influence, or even a new partner program that you're running, we're very social.

VIDEO PRODUCTION

 

We work closely with Two River Productions to deliver compelling visual storytelling for our clients. Together, we deliver a full range of services that span bringing founder stories to life, customer oriented content and videos for user conferences and tradeshows.

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